I know it's been addressed before, but I must say it never really struck home just how important promoting is when you're an author until I received my last royalties statement. Getting your name out there and keeping your books up front and center is necessary especially for an electronically published author.
Why is it so important? If you aren't advertising your product isn't getting noticed. If your product isn't getting noticed, you aren't selling, so you aren't making any money.
Only problem with promoting is the time it takes away from writing. If you're one of the lucky few who can write full time because a) you have a spouse who works and makes enough money to support the family or b) you make enough money writing to support your family or just yourself, then promotions shouldn't be too big a problem.
I fall into the category of writer who has a dayjob that tries to usurp personal time, so any free time is dedicated to writing. That's when the specter of promotions rears its head and I have to start budgeting in blocks of time to send out emails and excerpts to groups.
And I suck at it--promotions that is.
I prefer writing. Using my time to craft stories and characters that leave a lasting impression (a positive one, I hope) on the readers. I was remiss in keeping up my advertising schedule for the month of July, and it was reflected in my royalties--ouch!
So, I'm off to get some excerpts out to the groups and loops. I just wanted to stop by and complain a bit, LOL, hope you all have a great weekend!! Think of me slogging away over the keyboard, writing up excerpts and ads to put my books out there for the consumers to read.